Editorial Photoshoot in Studio

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October 26, 2026
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3 min read

Some of my favourite types of photography to capture are editorial studio photoshoots and creative makeup editorials.

Photography: Antti Valos, MUA: Eve Valos, Model: Mikey Holmes. Shot in our Dublin home studio.

So, what is editorial photography? As the term suggests it's often associated with magazines, fashion publications, or online articles with editorial content. It can span from people to architecture, food, culture and more. My subjects however are usually people. Whereas portrait photography focuses on the person, or commercial photography on a product, editorial is more about a story or narrative. Editorial photos can explore a fashion trend, makeup, creative concept or a brand's values through a visual story.

Editorial content can be created both in studio or on location. I love working both ways, but in this article we're looking at studio images.

Editorial Makeup Studio Photoshoot
3 styles, 1 shoot. Photography: Antti Valos, MUA: Eve Valos, Model: Salla Nyholm.

Makeup & hair

This especially is a type of photography where makeup can play a huge role. In studio we often do sessions with three makeup looks with three lighting setups. Makeup can be part of the vision or story, or the whole shoot can be built around it.

Creative Editorial Makeup Photoshoot in Studio
Photography: Antti Valos, MUA: Eve Valos, Model: Bibi.

Styling

Styling of course goes hand in hand with makeup and hair. Outfit, jewelry and accessories are selected to compliment the overall look and to tell a story or to create a feeling. Sometimes we work with a stylist or a designer. Just like with makeup the outfit can be the center piece and a shoot built around featuring a line of clothing or jewelry for example. It's not exactly product photography but editorial images can be used for branding purposes just as well.

Editorial Studio Lighting
Photography: Antti Valos, MUA: Eve Valos, Model: Anni.

Lighting

In studio we can basically create any type of light and mood with high powered studio flashes, modifiers, colour gels and in-camera filters. Sometimes it's one just flash, sometimes it's 5+ studio strobes and reflectors. Depending on what is the driving force (makeup, clothing, accessories, narrative) the choice of lighting is selected and built to support that goal. For makeup photos we want to show the vision of the artist and portray the nuances and textures as well as possible. For a story driven shoot more moody or colourful lights can be chosen.

For fashion photos high key images with hard light often work well. Beauty and makeup photos live somewhere between hard and soft light depending on textures and finish. A beauty dish is a classic light modifier to create specular highlights and punchy images. I love to experiment with creative tools as well, like snoots, flags, gobos and optical spots.

Creative Editorial Photo Shoot in Studio
Photography: Antti Valos, MUA: Eve Valos, Model: Emilia.

How to book my shoot?

Individual creative studio photo shoots in Dublin are available for anyone to book straight through the booking calendar view below. The rates are for our home studio in Dublin 13. Photo shoots are also available on location outdoors.

Sessions are also available for makeup and hair artists to create magazine ready portfolio images of your work. Feel free to reach out through the contact form to plan the best approach for your requirements.

Can you add a Makeup Artist for the session?

With my my creative and life partner and professional makeup artist Eve we offer sessions with makeup and photoshoot done in the same space. If you're interested in booking both makeup and photography please message first through the contact form and we'll check available dates.

Shoots are also available to be carried out at rental studios for magazines, companies and organisations.

Dublin Photoshoots

Book Instantly

Booking your photography session in Dublin is easy. Simply select a convenient date and time, add your details, and reserve your photoshoot.

A €50 deposit secures your booking.

For a tailored quote or query please fill the contact form.

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Antti Valos

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