Citycon

Citycon is a leading owner, manager and developer of mixed-use centres for urban living including retail, office space and housing in the Nordic area.

My role

UI design lead, UX, art directing, video editing

Design tools

Adobe XD, Illustrator, Photoshop, Premiere

Agency

Karhu Helsinki

CMS

Drupal

Design & experience

I was given creative freedom to design the layout and feel of the site. Citycon had just updated their brand colors to a lighter palette so the process was lots of fun to play with space and typography. I had also designed the previous version of the site.

The website is mainly directed for investors, real estate developers and new potential enterpreneurs and stores interested in operating at Citycon shopping centres. Heat map testing was conducted to better understand existing user journeys and how to more effectively serve visitors on the new website.

I designed 42 views and templates including different screen sizes and functionalities.