GoCar

Ireland's largest car-sharing fleet. Best app Gold winner at 2026 Irish Digital Media Awards.

My role

UI design lead

Design tools

Figma

Agency

Matrix Internet

Output

Mobile app, web app, website

The Brief

One of the first projects I was tasked with joining Matrix Internet in January 2023 was to design a new UI design system for GoCar's new app and web onboarding experience and to re-design and improve the existing app functionality and website to match their new brand guidelines. I created a new fresh and accessible look for the app and the website.

I got to be a part of the client UX workshops after which our UX designers created great lofi wireframes for the onboarding screens for me to follow. Armed with the new brand and assets I was ready to get to work.

Acessibility and easy and efficient user experience were at the heart of the design project.

Design System

GoCar's new brand gave me a lot of freedom with design but provided some challenges in terms of accessible colours.

I created a full scalable design system consisting of colours and font styles, icons, grid systems, reusable components and component states, modules like buttons, form elements, menus and more.

A platform that measurably moved
the business

In the six months following the overhaul, engagement and growth accelerated sharply while the service became markedly more reliable — strengthening GoCar's position as Ireland's leading car-sharing platform.

Monthly trips

An eight-fold increase in monthly journeys within six months of launch.

10x

Active users

Ten times more active members using the platform — audience growth at scale.

61%

Fewer support calls

A 61% drop in calls to customer care. A direct signal of a more usable, self-service product.

WEBSITE OLD / NEW:

Further Development

Throughout the year the project also included a second and third phases with new UX & UI for the car booking process and re-design of other central app features as well as adding new features like subscription models.