GoCar

Ireland's largest car-sharing fleet

My role

UI design lead

Design tools

Figma

Agency

Matrix Internet

Output

Mobile app, web app, website

The Brief

One of the first projects I was tasked with joining Matrix Internet in January 2023 was to design a new UI design system for GoCar's new app and web onboarding experience and to re-design and improve the existing app functionality and website to match their new brand guidelines. I created a new fresh and accessible look for the app and the website.

I got to be a part of the client UX workshops after which our UX designers created great lofi wireframes for the onboarding screens for me to follow. Armed with the new brand and assets I was ready to get to work.

Acessibility and easy and efficient user experience were at the heart of the design project.

Design System

GoCar's new brand gave me a lot of freedom with design but provided some challenges in terms of accessible colours.

I created a full scalable design system consisting of colours and font styles, icons, grid systems, reusable components and component states, modules like buttons, form elements, menus and more.

A platform that measurably moved
the business

In the six months following the overhaul, engagement and growth accelerated sharply while the service became markedly more reliable — strengthening GoCar's position as Ireland's leading car-sharing platform.

Monthly trips

An eight-fold increase in monthly journeys within six months of launch.

10x

Active users

Ten times more active members using the platform — audience growth at scale.

61%

Fewer support calls

A 61% drop in calls to customer care. A direct signal of a more usable, self-service product.

WEBSITE OLD / NEW:

Further Development

Throughout the year the project also included a second and third phases with new UX & UI for the car booking process and re-design of other central app features as well as adding new features like subscription models.